OttoMatey integrates seamlessly with LinkedIn Sales Navigator, one of the most potent tools for B2B lead generation. This guide will walk you through creating a lead search using Sales Navigator and integrating it with OttoMatey for optimal outreach.
💡 TIP: Using precise filters in Sales Navigator can significantly enhance the quality of your leads and improve connection rates.
Step-By-Step Instructions:
Understanding Data Sources:
OttoMatey supports various data sources, including LinkedIn Sales Navigator, LinkedIn Post, ZoomInfo, and Crunchbase.
These sources serve as search engines outside of LinkedIn, expanding your prospecting reach.
Initiating a Sales Navigator Lead Search:
Navigate to the home screen of LinkedIn Sales Navigator.
Select "lead filters" or directly access this link.
This tool allows targeting based on job title, company size, and more.
Building an Ideal Customer Persona (ICP):
Use filters such as Job title, Company headcount, Industry, and Geography to refine your search.
For improved connection rates, consider filters like 2nd-degree connections and Spotlights (activities and shared experiences). These help identify active platform users or those with common experiences for rapport building.
Also, consider targeting those who have "Posted on LinkedIn in 30 days".
Finalizing Your Search:
Ensure your search results are between <2.5k+; OttoMatey can load a maximum of 40 pages of results.
Save and name your search within LinkedIn Sales Navigator.
Integrating with OttoMatey:
Once your search is saved, you can integrate it into an OttoMatey campaign for targeted outreach.
Common Questions:
Q: What's the advantage of using LinkedIn Sales Navigator with OttoMatey?
Answer: LinkedIn Sales Navigator offers refined search capabilities, and when integrated with OttoMatey, it provides a streamlined process for targeted outreach, enhancing connection rates and lead quality.
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💡 Tip: Always review and refine your search parameters in Sales Navigator to ensure you're targeting the most relevant leads. For any assistance or further insights, our support team and AI bot are here to help!