Spintax, short for “spinning syntax,” is a technique used to create multiple variations of the same message by swapping out words or phrases with synonyms or alternate expressions that convey the same meaning. This method helps you generate a range of unique messages that deliver the same core idea, making your outreach more personalized and effective.
In OttoMatey, Spintax is a powerful tool that helps you enhance your email campaigns and other text-based steps, such as messages and InMails, to bypass spam filters and engage prospects more effectively.
How to Format Your Spintax Messages
To get OttoMatey to generate different variations of your message, you'll need to format it in a specific way using Spintax syntax.
Basic Spintax Format
Use square brackets (
[ ]) to group interchangeable words or phrases.Separate the alternatives with double pipes (
||).
Example:
If you want to vary the phrase “I want to speak to the sales team,” format it like this:
I want to speak to the sales [team || department || division]
This will create the following variations:
I want to speak to the sales team
I want to speak to the sales department
I want to speak to the sales division
You can even rotate entire phrases for greater variety. For example:
I want to [speak to || talk to || get in touch with] the sales team.
This will generate:
I want to speak to the sales team
I want to talk to the sales team
I want to get in touch with the sales team
How to Use Nested Spintax
Nested Spintax takes things to the next level by allowing multiple parts of a sentence to be spun at once, resulting in even more unique variations.
Example:
To rewrite “I want to speak to the sales team,” use nested Spintax like this:
[I want to || I need to || I wish to] [speak to || talk to || get in touch with] [the sales team || the sales department || the sales division]
This example will generate 27 different variations, such as:
I want to speak to the sales team
I want to get in touch with the sales department
I wish to talk to the sales division
I need to get in touch with the sales department
You can add as many Spintax blocks as needed, giving you full flexibility to diversify your messages.
Where to Use Spintax in OttoMatey
Spintax can be applied to any step in your OttoMatey campaign that involves text, including:
Connection Requests
Emails
InMails
SMS
Messages
Example: Using Spintax in an Email Campaign
Create a Send Email step within your campaign.
In the message body, apply Spintax formatting to create multiple variations of your message.
Combine Spintax with placeholders to personalize your outreach even further.
Example with Spintax and Placeholders:
This will generate unique messages for each recipient, increasing engagement.
Spintax in Subject Lines
You can also use Spintax in the subject line of your emails to help your message stand out in crowded inboxes.
Testing Your Spintax
Before sending your emails, it’s a good idea to test how the Spintax will look in a real email. Here’s how you can preview your message:
Click Send Test.
Enter the email address where you'd like to receive the test message.
Review how the Spintax variations appear in your inbox.
Each recipient will receive a unique version of the email, ensuring that no two messages are the same.
By using Spintax effectively in OttoMatey, you can create highly personalized, dynamic campaigns that feel tailored to each individual prospect. With this technique, you’ll improve engagement and increase the likelihood of getting noticed in busy inboxes.
Our Customer support team and Otto, our AI bot, are here to help. Adjust your sliders wisely and let OttoMatey optimize your outreach!