Types of Campaigns

With OttoMatey, you can choose from three distinct campaign sequences: Simple Sequences, Smart Sequences, and the AI-driven Magic Sequence. In this guide, we’ll explore these campaign types to help you determine which best aligns with your strategic goals.

Simple Sequences are straightforward, linear paths that follow a predefined order.

When designing your campaign, you construct it step-by-step, ensuring each outreach action occurs after completing the preceding Step.

To start creating a Simple Campaign, click on Add Step.

You can select from various steps tailored to your specific campaign strategy. For example, your Simple Sequence might look something like this:

You can configure manual approval separately for each Step and set custom delays to control the timing of each Step, allowing for precise scheduling of outreach actions.

Smart Sequences are more sophisticated, utilizing conditional logic based on the outcomes of previous steps.

They operate on an “if-then” basis: if one action occurs, a specific follow-up happens; if not, an alternative path is taken. This adaptive approach enables you to tailor your outreach efforts based on real-time responses.

For instance, a Smart Sequence might include the following logic:

This creates a dynamic sequence that allows for multiple outreach strategies depending on the responses received. Below is a sample of what a Smart Sequence might look like when created with the Sequence Builder tool.

In a Smart Sequence, the Lead Source refers to the origin or channel through which a potential customer (or lead) is acquired.

The Magic Sequence is an advanced campaign powered by artificial intelligence designed to optimize your outreach efforts.

Each Magic Campaign you create requires 40 credits. You can choose from four different campaign types based on your outreach goals and the specific tools you wish to integrate into your strategy.

For example, let’s consider the Social + Email campaign type. Upon selection, you will be presented with a template for your campaign. To personalize the message, click on any field and select an appropriate option from the dropdown menu or input your text.

In the next step, you can include a case study showing your previous work to potential clients. These templates are fully customizable, allowing you to input information relevant to your industry or expertise. You can add several case studies to showcase a diverse range of examples.

OttoMatey offers three campaign options—simple, Smart, and AI-powered Magic Sequences—each designed to suit different outreach strategies. Choose the one that best suits your needs to optimize engagement and achieve your marketing goals efficiently.