There are several types of settings you can use to effectively build your campaign. Identify your target audience and create the outreach strategy that gets you heard.
LinkedIn + Email vs. Email Only
There are two primary types of outreach campaigns, each with its unique process:
LinkedIn + Email: This approach allows you to send connection requests, direct messages, InMails, and more across LinkedIn.
Email Only: As the name suggests, this type only restricts your outreach to email correspondence.
💡Tip: The “Premium only” setting becomes unavailable when using email Only since this method doesn’t involve any interaction with OttoMatey’s interface.
Now that we’ve covered the two types of outreach let’s dive into the key settings that can help you maximize your campaign results.
Number of Connection Requests
This setting enables you to set a maximum number of connection requests sent out daily from a given campaign.
If the setting is toggled on and the value is set to zero, no connections will be sent out from the campaign.
Link Tracking
Link tracking customizes the links in your campaign messages and emails (except video links) when enabled. This allows you to monitor:
Message click rates
Email click rates
Email open rates
These metrics are available via the campaign drop-down or detailed report in the Reports tab.
With Link Tracking Enabled: If your workspace has an associated custom domain, the links will be modified to reflect your domain.
With Link Tracking Disabled: Links will remain as-is, except for video links, which follow custom domain configurations.
Premium Only
This setting ensures that your campaign steps are executed only for OttoMatey users with a Premium subscription.
If your search link or CSV file includes non-premium profiles, those profiles will be moved to “Pending” with the message: “Profile is not premium.”
Move Prospects
Toggling this setting allows you to move prospects into a new campaign if they’ve already been included in another one.
If this is enabled, prospects will be moved to the newest campaign. For example, if a prospect is in a May and a June campaign, they’ll be added to the June campaign.
Turning off this setting will not move prospects back to the earlier campaign.
💡Tip: Manually moved prospects will no longer be automatically transferred by this setting.
Include Prospects
This setting helps you decide whether to re-engage with profiles already contacted via OttoMatey.
If enabled: Any previously contacted profiles will be added to the campaign and interacted with without interruption.
If disabled: Further interaction with these prospects is paused. To resume, go to the “Prospects" tab, select the relevant profiles, and click Action > Resume Campaign.
Search + Add Search
Clicking + Add Search allows you to incorporate a specific search type into your campaign.
You can choose from:
Search URL or Sales Navigator search on OttoMatey
Post URL: A link to an OttoMatey post
Event: A link to an OttoMatey event
Group: A link to an OttoMatey group
Navigator List: A saved Sales Navigator search list on OttoMatey
Recruiter Project URL or Recruiter Search: A link to a recruiter search
CSV File: A file containing prospects to be added to the campaign
With API: For advanced integrations
💡Tip: Experiment with different combinations of LinkedIn + Email and Email-only campaigns for maximum effectiveness. Tracking the performance of each will help you fine-tune your outreach strategy and get the best results from OttoMatey.