Campaigns are at the heart of OttoMatey. Whether you're looking to set up a simple outreach or a more complex, customized sequence, this guide will walk you through the basics of creating effective campaigns.
💡 TIP: Always review your campaign settings and sequence to ensure you're targeting the right audience and optimizing your outreach strategy.
Step-By-Step Instructions:
Understanding Campaign Types:
Simple Campaigns: Ideal for straightforward outreach strategies.
Smart Campaigns: Suitable for more complex and customized sequence flows.
Creating a Simple Campaign:
Start by creating a search and setting up filters to target the right audience.
Add steps to your campaign, such as:
Sending connection requests.
Dispatching LinkedIn messages.
Explore additional options like:
Sending webhooks.
Enriching profiles.
Engaging in non-sales activities.
For an omni-channel approach, consider adding emails and pushing data to your CRM.
Once satisfied with the steps and sequence, save your campaign.
Exploring Smart Campaigns:
Smart campaigns offer a more intricate sequence flow, allowing for a tailored outreach strategy.
Common Questions:
Q: What's the main difference between simple and smart campaigns?
Answer: Simple campaigns are ideal for straightforward outreach, while smart campaigns allow for a more complex and customized sequence flow.
💡 Tip: Always test your campaigns before fully launching them. This ensures that your messages and sequences align with your outreach goals. If you have questions or need further insights, our support team and AI bot are here to assist!